This guest post is by the Blog Tyrant.
The sidebar is the second most important place on your site. It is where, after engaging with your content, people head over to subscribe to your list, follow you on Twitter, or buy your product.
It is vital that you get it right.
In this post I am going to show you some of the web’s best sidebars, and then talk about how you can improve yours with a goal to get more subscribers and conversions, and make more money.
NOTE: You might also like the best About Us pages and the best Contact Us pages.
Criteria for a great sidebarSo what makes a sidebar great? Well, I have come up with a few criteria over the years but, of course, I would love to hear if you can think of any others.
Above the fold: Do you know what I mean by above the fold? It’s everything you see before you scroll. Good sidebars have good stuff above the fold.Eye-catching, but not distracting: The sidebar needs to be eye-catching in that it gets people to interact, but not so much that people forget about your content.Takes readers deeper: The sidebar should take people deeper into your blog or site. It should get them to subscribe or convert them in some other way. That is the purpose of true navigation.Of course there are more but these are the ones that really do it for me. After all, the whole purpose of the blog’s sidebar is to increase conversions.
The 10 best sidebars on the WebOkay so let’s get into those sidebars. Here are the ones that I thought ticked the most boxes and really helped their users navigate their way towards a sale or a conversion, while still providing a fantastic user experience.
1. Tumblr Staff BlogThe Tumblr Staff blog is really cool because they show you the faces and personalities of everyone who works there.
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