This is a guest post by Gregory Ciotti of SparringMind.com.
You have the ideas.
You have the expertise.
You have the ability to project them well on your blog, and you are quite confident in your writing ability.
Yet, unknowingly, you could be building a sinking ship, punctured by these ten writing mistakes that will doom any blog to failure.
You needn’t be disheartened, however, as any blogger can avoid them. It just takes awareness of their existence, and a keen focus on giving the reader what they want, at all costs.
Do you make any of these ten fatal writing mistakes on your blog?
1. You have nothing to sayWhen blogging, you have to understand that in order to succeed, you need to give your readers what they want.
So then, what is it that readers really want?
They want you to provide them a solution to what they are seeking, even if what they are seeking is nothing but entertainment.
They also want to hear what you have to say. This doesn’t mean that they are intrigued about what you had for lunch. But they do want a personality behind the words they are reading. Otherwise, there is no connection that they can make to the words, and what they are reading becomes empty.
Making sure you have something to say makes writing easier and faster. When you have nothing to say, you are forced to write sentences that sound meaningful but deliver nothing.
2. You’re not specificConsider the following two headlines:
How I Got A Lot Of Facebook FansHow I Grew My Facebook Fan Page To 6,683 Fans In 4 MonthsWhich one of those do you think is going to offer the most in-depth information? The second one, as it called to our innate desire to hear the specifics.
The reason readers love to see details and examples is because they value their time, and they are not interested in hearing another cookie cutter “how-to” that provides no examples to show whether or not it works.
In your writing, your examples can sell your whole post. If you can back up the claims of your headline with a detailed example, you will have your readers reading from top to bottom, and then anxiously awaiting your next post.
How can you lead your readers if you don’t lead by example?
3. Your word choice is too complexAlmost any time I encourage people to write simply on blogs, they always disagree by saying that simple writing is boring. But they fail to see my point.
Articulate and meticulously crafted writing very much has its place, but sometimes bloggers fail to realize their medium and their audience.
It’s not that the web is only suited for simple writing, but it definitely benefits from it.
Getting your point across can be much more effective if you cut out the fluff, and will guarantee more people will read your posts from beginning to end
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